PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. We’re confident you’ll love it as much as we do.

We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. ​

We dropped our first product, PRIME Hydration in 2022 and since then, we’ve continued to worked countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love.​

We’ve been humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible.​

Now that we’re both fighting for the same team, we truly believe the sky is the limit.